Hi! I’m Pamela Schmidlin.
I believe using your words is not only about putting words to paper or the screen but how it affects others.
Too often our words can hurt or damage another person way too easily. In one of my favorite movies “Must Love Dogs” Diane Lane’s character says “Use Your Words” to another character.
As a copywriter, our words put onto the screen, paper, or maybe on TV or the radio can make or break what the author is trying to say or get their audience to say, do, or feel.
Putting yourself in that other person’s place can help a writer know just what and how to say it correctly so they grab the attention of that person and get them to take an action to benefit that person- and in return help that business or another person.
Knowing the audience is a win to begin with so you already won right there!